Setting up in business – top tips 1: It's who you know

No matter what your business is, your contacts list is the most valuable asset to your business when you first start off.  Even if you have an amazing product or an essential service to sell you need customers!  Make sure you keep all your contacts in one place (smartphones are ideal!) this includes existing customers, potential leads and useful people to network with.  Keep notes of all conversations and possible ideas or selling opportunities, and never leave direct enquiries hanging.  Communication is the key,  cold calling is hard, but sometimes necessary to get your business known.