Once you have an established customer base you need to COMMUNICATE regularly with them. It is much easier to upsell to existing customers who know you and your service or product than to try to develop new clients. To establish trust and rapport with your customers and to ensure that they come back for more (and even better – tell others about how great you are!) you need to be in constant contact with them.
Author: Catherine Wainwright
Useful stuff to help small business owners be more effective.