Setting up in business – top tips 5: It's all about the Message

Marketing is a dark arts to me, but essentially you need to make sure that your “brand” (effectively you and your business) are perceived in the market place correctly and appropriately with your goals and aims.  A nice logo, fancy printed material or a flashy website are all well and good but it all needs to be consistent and give the complete picture.  My tips are to keep it simple and low cost to start with , keep the message clear about what your business is about and follow this through to all channels (including LinkedIn profiling, Facebook, twitter).   Don’t ignore the detail,  if you change registered/trading offices then TELL People and make sure all your contact details are correct.  If you change your logo – then make sure all material is updated, fresh and new.  If you have email (essential these days), it is advisable to have business names incorporated into the email, rather than use personal emails.  Take yourself seriously and others will too.