Do you really need that smartphone on contract at £100/month? Possibly if you want to be checking your emails on the move.
Do you want a dedicated phone number with a 24 hour virtual receptionist? Possibly if calls could come in any time of the day.
Do you need that all singing-all dancing laptop with touch screen? (well I fell for that one!) Probably not.
Do you need a new printer/copier/scanner? Or could you get a second-hand one?
What vehicle do you need to best serve your business? A new Van with a logo? Possibly, if you need reliability and will spend a lot of time in it.
Do you really need to spend money on advertising in the local paper? Possibly if you have a one-off promotion in the local area.
Choose your stuff wisely and appropriately, don’t be fooled by flashy websites or promises or increasing your web traffic and your Google rankings, keep it simple!
(have you noticed – I’m an accountant and hate spending money)