Setting up in business – top tips 7: Just do it

Last and not least my top tip is – Don’t procrastinate!  If you’ve invented the next best thing since sliced bread, the longer you wait to go to market, the more costs you will incur and the more chance there is of being usurped by a competitor, or missing that ‘gap in the market’ you’ve identified.  You want to make sure you have a good and sound product or service to sell, but don’t wait until it is ‘perfect’ as that time may never happen,  just go for it and reap the rewards.